Dieter Rams has inspired not just us, but an entire generation of designers. He was one of the spearheads for modernist design, joining Braun in 1955 as an architect and interior designer and later becoming the chief design officer. Under his leadership, Braun produced several iconic designs, including the ET66 calculator, SK4 turntable, T41 radio and ABK31 clock.
During his career, Rams began to question his design. Could he consider his work “good?” To answer, he developed ten principles for good design.
The impact of Ram’s influence is still felt long after the height of the modernist movement. Jonathan Ive, who was a member of Apple’s design team for 27 years, was heavily influenced by Rams’ work and philosophy and several Apple products are reminiscent of older Braun designs.